Slab Square Irgo 10 is a bold, normal width, medium contrast, italic, normal x-height font visually similar to 'Obla' by LetterPalette, 'Diaria Pro' by Mint Type, and 'Bree Serif' by TypeTogether (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, editorial, vintage, collegiate, confident, friendly, impact, nostalgia, motion, display clarity, brand voice, bracketing, wedge serifs, ball terminals, swashy, slanted.
A heavy, right-leaning serif with robust slab-like feet and softly bracketed joins. Strokes are broad and assertive, with gently rounded corners that keep the texture warm rather than rigid. Serifs read as square-ended slabs with slight curvature and wedge-like transitions, and several lowercase forms show lively, calligraphic touches (notably the single-storey a and g, and a curving, descendered y). Counters are compact, giving the face a dense, high-impact color in text, while proportions vary enough to feel energetic and slightly organic.
This face is best suited to display settings where its dense color and slabbed structure can project authority—headlines, posters, mastheads, and bold editorial callouts. It can also work well for packaging and branding where a vintage, energetic serif voice is desired, especially at larger sizes where the bracketing and lively lowercase details can be appreciated.
The overall tone is classic and punchy, evoking vintage print and collegiate or sports-inflected lettering. Its italic slant and sturdy slabs convey momentum and confidence, while the softened bracketing adds approachability and a hint of nostalgia.
The design appears intended to blend the force and sturdiness of a slab serif with the motion of an italic, adding softened joins and a few expressive lowercase gestures to keep the tone personable. It aims for high-impact readability and a nostalgic print flavor without becoming overly ornate.
Uppercase shapes are broad and stable, with a strong baseline presence; the rounded O/Q and the open-sided forms (like C and S) maintain clarity despite the weight. Numerals appear sturdy and straightforward, matching the same bold, slanted rhythm and reinforcing the poster-ready, headline-forward character.