Sans Normal Lunom 17 is a very bold, wide, low contrast, italic, tall x-height font visually similar to 'JHC Mirko' by Jehoo Creative, 'Galano Grotesque' by René Bieder, and 'Manifestor' by Stawix (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, logos, sporty, assertive, playful, dynamic, friendly, impact, momentum, legibility, approachability, slanted, rounded, chunky, compact, punchy.
A heavy, right-slanted sans with broad, rounded forms and tightly packed counters. Strokes are thick and even, with soft corners and gently squared terminals that keep the silhouettes blocky but approachable. The lowercase shows a tall, dominant x-height with short ascenders/descenders, producing a dense, billboard-like texture in text. Curves (C, O, S) are full and smooth, while diagonals (A, V, W, X, Y) read as sturdy wedges; spacing feels compact and energetic at display sizes.
Best suited to headlines, posters, and short bursts of copy where impact and motion matter. It works well for sports and active-lifestyle branding, energetic packaging, promotional graphics, and logo wordmarks that need a confident, rounded, contemporary presence.
The overall tone is bold and kinetic, with a sporty, action-forward feel. The rounded geometry adds friendliness, while the strong slant and weight project confidence and urgency, making the voice feel promotional and high-impact rather than quiet or editorial.
This design appears intended as a high-impact display sans that combines strong weight with a consistent forward slant to suggest speed and momentum. The rounded construction and tall lowercase proportions aim to keep the tone approachable while maximizing visibility and punch in large-scale typography.
Numerals share the same hefty, forward-leaning rhythm and read best when given room, as the weight and compact internal space can close up at small sizes. The italic angle is consistent across caps, lowercase, and figures, helping long lines maintain a strong directional flow.