Sans Normal Labab 15 is a bold, wide, low contrast, italic, normal x-height font visually similar to 'Frescito' by Mans Greback; 'Closer', 'Closer Text', and 'Greenwich' by Mint Type; 'Golca' by Pepper Type; and 'D Hanna' and 'D Hanna Soft' by W Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, sporty, dynamic, friendly, punchy, modern, impact, emphasis, modernity, approachability, momentum, oblique, rounded, soft terminals, large counters, compact spacing.
A heavy, oblique sans with broadly rounded forms and smooth, low-contrast strokes. Lettershapes lean forward with a consistent slant and a slightly expanded feel, producing strong presence and steady horizontal rhythm. Counters are generous (notably in O, Q, e, and a), and terminals are mostly blunt or softly rounded, keeping curves clean and uninterrupted. The lowercase is simple and sturdy, with a single-storey a and compact, robust bowls; numerals are similarly weighty and straightforward for quick recognition.
Well suited for short, high-impact settings such as headlines, posters, campaign graphics, and bold brand wordmarks. The strong weight and open counters also make it a solid choice for packaging callouts, event promotion, and attention-grabbing signage where an energetic, modern voice is needed.
The overall tone is energetic and forward-moving, with a sporty, contemporary character. Its rounded geometry and thick strokes keep it approachable rather than aggressive, making it feel confident, upbeat, and headline-ready.
Designed to deliver a bold, forward-leaning sans voice that feels fast and contemporary while staying friendly through rounded construction. The emphasis appears to be on impact, clarity, and an energetic rhythm in display typography.
Diagonal joins and angled terminals reinforce the sense of motion, while the consistent stroke weight keeps the texture even in longer lines. At larger sizes it reads particularly clean, and the oblique stance gives emphasis without relying on ornament.