Sans Normal Mipu 2 is a very bold, very wide, medium contrast, upright, tall x-height font.
Keywords: headlines, posters, logos, packaging, signage, playful, retro, friendly, punchy, cartoonish, impact, legibility, fun, branding, chunky, rounded, blunt terminals, compact counters, geometric-leaning.
A heavy, rounded sans with compact counters and soft, swelling curves that create a bouncy rhythm across words. Terminals are mostly blunt and squared-off, while bowls and shoulders stay generously rounded, producing a distinctive mix of geometric fullness and cut, wedge-like joins. The lowercase is large and assertive, with simple single-storey forms and sturdy stems that keep the texture dense and graphic at display sizes.
Best suited to logos, headlines, posters, packaging, and bold editorial callouts where a fun, confident tone is desired. It can work well for children’s products, entertainment and events, sports or snack branding, and social media graphics, especially when set large with generous spacing to keep counters from clogging.
This face reads as exuberant and attention-seeking, with a playful, slightly retro tone. Its buoyant curves and chunky presence feel friendly and approachable rather than formal, lending it a lively, energetic voice.
The design appears intended for high-impact display use where immediacy and personality matter more than subtlety. Its rounded construction and dense black shapes aim to stay clear and recognizable at a glance, while the quirky, wedge-like details add character to headlines and short phrases.
The overall word shape is highly graphic, with pronounced mass and relatively tight internal space in letters like a, e, s, and 8. Diagonals and joins (notably in K, R, and 4) introduce sharp, angled cuts that contrast with the otherwise rounded construction, adding a distinctive, slightly comic energy.