Slab Square Pofo 2 is a bold, normal width, low contrast, upright, normal x-height font.
Keywords: posters, headlines, signage, logotypes, packaging, western, vintage, industrial, sturdy, decorative, heritage feel, poster impact, sign painter, stamp effect, rugged branding, blocky, bracketed, notched, angular, high-shouldered.
A heavy, block-built slab serif with squared proportions and a distinctly constructed feel. Strokes are consistently thick with minimal contrast, and corners are mostly crisp, often softened by small bracket-like transitions into the slabs. Many terminals show subtle notches and stepped cuts, giving the outlines a stamped or machined character. Counters are compact and rectangular, spacing is tight in text, and the overall rhythm reads dense and emphatic with strong horizontal and vertical stress.
Best suited to posters, headlines, labels, and signage where a strong, old-school presence is needed. It can work for logos and packaging that want a rugged, heritage or Western flavor, and it performs most convincingly when given room—larger sizes and a touch of extra letterspacing help preserve legibility.
The tone leans vintage and workmanlike, evoking old Western posters, circus broadsides, and utilitarian signage. Its notched slabs and solid massing feel tough and authoritative, with a decorative edge that reads playful in display sizes while staying grounded and practical.
The design appears intended to modernize a 19th/early-20th-century display vernacular through bold slabs and ornamental notches, producing a robust, print-forward texture. The consistent geometric cuts and heavy structure suggest a focus on impact and thematic character rather than quiet text neutrality.
The face maintains a consistent motif of squared slabs and inset cuts across caps, lowercase, and numerals, which helps it hold together as a set. In the sample text, the dense color and tight interior spaces suggest it benefits from generous tracking and larger sizes for comfort.