Sans Superellipse Hiran 7 is a very bold, very narrow, low contrast, upright, tall x-height font visually similar to 'Acumin' by Adobe, 'Lektorat' by TypeTogether, and 'Heading Now' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, industrial, assertive, condensed, no-nonsense, impactful, space saving, high impact, modern utility, headline focus, strong emphasis, blocky, compact, square-shouldered, sturdy, high-ink.
This typeface is a heavy, condensed sans with a compact footprint and a strong vertical rhythm. Strokes are consistently thick with minimal modulation, producing dense, high-impact letterforms. Curves resolve into rounded-rectangle shapes, giving bowls and counters a squared-off, superelliptical feel rather than pure circles. Terminals are mostly blunt and flat, apertures are relatively tight, and counters stay clear enough to hold up at display sizes. Lowercase forms are robust and simplified, with short extenders and a tall, solid core that keeps word shapes compact and uniform.
Best suited for headlines, subheads, posters, and other short-to-medium display settings where maximum impact is needed in limited horizontal space. It can work well for branding, packaging, and signage that benefit from a strong, compact voice, but the dense texture may be less comfortable for extended small-size reading.
The overall tone is forceful and utilitarian—designed to command attention and read as strong, direct, and modern. Its compressed proportions and dense color evoke industrial labeling, sports headline energy, and bold editorial urgency rather than delicate or conversational text.
The design appears intended to deliver bold communication efficiently: a condensed, heavy sans optimized for tight layouts and strong emphasis. Its rounded-rectangle construction suggests a goal of combining geometric clarity with a slightly softened, contemporary finish for versatile display use.
The condensed proportions make spacing and texture feel tightly packed, especially in all-caps settings, while the superelliptical rounding prevents the design from feeling harshly geometric. Numerals follow the same compact, blocky logic, maintaining consistent weight and presence alongside letters.