Sans Normal Osmeh 10 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Innova' by Durotype, 'FS Koopman' by Fontsmith, and 'Founder' by Serebryakov (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, modern, friendly, direct, energetic, impact, clarity, solidity, simplicity, headline, blocky, compact, geometric, rounded, sturdy.
A dense, geometric sans with round counters, smooth curves, and a consistent, low-contrast stroke. Terminals are mostly square-cut, and joins stay clean and compact, giving the forms a sturdy, blocky silhouette. The lowercase shows a single-storey “a” and “g” and a broadly circular “o,” producing an approachable rhythm; spacing is tight enough to feel cohesive without appearing cramped.
It performs best in display contexts where strong emphasis is needed: headlines, posters, packaging, and bold identity applications. The clear, round counters and simplified shapes also suit short UI labels, signage, and social graphics, particularly at medium to large sizes where its weight and tight rhythm read cleanly.
This typeface projects a confident, no-nonsense tone with an energetic, contemporary feel. Its heavy presence reads as direct and assertive, while the rounded construction keeps the overall voice friendly rather than severe.
The design appears intended to maximize impact and immediate recognizability through heavy, simplified letterforms and clear internal spaces. Its geometry and restrained detailing suggest a focus on straightforward communication and strong brand presence rather than delicate nuance.
Capitals are broad and steady with generous bowls (notably in B, D, O, P, R), and the numerals are similarly robust with rounded forms and a clean, contemporary feel. Diacritics and punctuation shown in the sample keep the same solid, minimal construction, maintaining a consistent texture across mixed-case text.