Sans Superellipse Horiz 13 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Dexa Pro' by Artegra, 'Midnight Sans' by Colophon Foundry, 'FS Industrie' by Fontsmith, 'Sixta' by Hoftype, and 'Modica' and 'Sqwared' by Monotype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, assertive, friendly, modern, punchy, playful, impact, approachability, clarity, modernity, chunky, rounded, soft corners, compact counters, geometric.
A heavy, geometric sans with a broad footprint and rounded-rectangle construction that shows up in the bowls and counters. Curves are smooth and strongly tensioned, with squared terminals softened by generous corner rounding, giving letters a sturdy, blocklike silhouette. Counters tend to be compact and the joins are clean, producing dark, even texture in text. The overall rhythm is stable and upright, with wide capitals, stout lowercase, and numerals that match the same robust, superelliptical logic.
Best suited to headlines, posters, and display typography where mass and presence are assets. Its rounded, geometric construction works well for branding, packaging, labels, and wayfinding that needs a friendly but forceful voice. It also performs well in short UI callouts, buttons, and badges where immediate legibility and impact matter more than airy text color.
The tone is confident and high-impact while staying approachable due to the softened corners and rounded geometry. It reads contemporary and energetic, with a slightly playful, sporty feel that suits bold statements and attention-grabbing messaging.
The design appears aimed at delivering maximum visual impact through broad, rounded-rectangular forms and an even, uniform stroke presence. It prioritizes a contemporary, approachable display voice that stays clean and utilitarian while feeling bold and graphic.
At larger sizes the rounded-rectangle forms are especially clear, and the heavy weight creates strong figure/ground contrast. In dense settings the tight counters and heavy strokes can make long passages feel compact, but the shapes remain clear and consistent.