Sans Normal Madas 7 is a very bold, very wide, medium contrast, italic, normal x-height font visually similar to 'Akzidenz-Grotesk W1G' by Berthold, 'Gltp Starion' by Glowtype, and 'Rotulo' by Huy!Fonts (names referenced only for comparison).
Keywords: headlines, branding, sportswear, posters, signage, sporty, assertive, dynamic, modern, techy, impact, speed, modernity, legibility, slanted, oblique, compact joins, rounded terminals, large counters.
A heavy, right-slanted sans with broad proportions and smooth, rounded curves. Strokes are mostly monolinear with subtle contrast from the slant and curved joins, producing a solid, blocky silhouette that stays clean at larger sizes. Bowls and counters are generous (notably in O, Q, e, and 8), while diagonals and cross-strokes are cut with crisp, angular endings that add bite. The lowercase shows a sturdy, compact rhythm with a single-storey a, a curved-shoulder r, and a g featuring a pronounced ear; numerals are wide and strongly weighted with open, simplified interior shapes.
Best suited for bold headlines, branding marks, and short-to-medium display copy where impact is the priority. It works well for sports, automotive, tech, and event graphics, and can hold up in signage or packaging where strong shapes and quick recognition matter.
The overall tone is energetic and forward-leaning, with a confident, high-impact presence. Its slant and mass suggest speed and momentum, giving it a sporty, display-oriented personality that feels contemporary and engineered rather than decorative.
This font appears designed to deliver maximum visual punch with a fast, forward-tilting stance—balancing rounded, friendly curves with crisp diagonal cuts to read as modern and athletic. The wide set and open counters suggest an intention to remain legible at large sizes while projecting a confident, performance-oriented character.
The design maintains a consistent rightward motion across both uppercase and lowercase, with stable baselines and controlled rounding that keeps forms readable despite the weight. Wide letterforms and ample internal space help prevent counters from clogging, while the sharp cuts on diagonals (seen in A, K, V, W, X, and Z) reinforce a punchy, performance-driven look.