Slab Square Higu 12 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Shemekia' by Areatype, 'Fried Chicken' by FontMesa, 'Weekly' by Los Andes, 'SK Reykjavik' by Salih Kizilkaya, 'Hexi' by Sign Studio, 'Novus' by Sixty8seventy, and 'Helserif' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, sturdy, industrial, editorial, confident, retro, impact, utility, display, solidity, clarity, blocky, square-serifed, compact, bracketless, high-ink.
A heavy, square-seriffed slab design with block-like terminals and minimal stroke modulation. Serifs are flat and rectangular, aligning tightly to the stems to create a compact, high-ink silhouette. Bowls and counters are relatively tight for the weight, with sturdy verticals and broadly rounded curves that stay controlled and geometric. The overall rhythm reads steady and uniform, with numerals and capitals built for strong presence rather than delicacy.
Best suited to headlines and short copy where firmness and impact are desired, such as posters, branding lockups, packaging, and signage. It can also support editorial titling and pull quotes where a sturdy, print-forward slab presence is appropriate.
The tone is bold and no-nonsense, evoking signage, print-era utility, and workwear pragmatism. Its squared detailing and dense color give it a confident, slightly retro industrial voice that feels direct and emphatic in headlines.
The design appears intended to deliver a robust slab-serif voice with squared terminals and dense typographic color, prioritizing impact, clarity, and a utilitarian display character.
Uppercase forms appear particularly block-structured, while the lowercase maintains clear, straightforward shapes that stay legible at display sizes. The strong serifs and tight interior spaces make the type feel impactful, especially in high-contrast black-on-white settings.