Sans Normal Nekaw 10 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'AG Book W1G' by Berthold, 'Neue Plak' and 'Neue Plak Display' by Monotype, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, modern, punchy, clean, impact, clarity, modernity, approachability, simplicity, geometric, rounded, blocky, compact, sturdy.
A heavy, geometric sans with broad proportions and simplified, highly consistent construction. Strokes are thick and uniform, with rounded bowls and smooth curves balanced by flat terminals and crisp joins. Counters stay open despite the weight, and the overall rhythm is steady and even, producing strong, solid word shapes. The lowercase is compact with sturdy stems, while the uppercase feels expansive and poster-ready.
Best suited to display settings where strong presence is needed—headlines, posters, brand marks, packaging, and short, high-impact messaging. It can work for brief UI labels or navigation in larger sizes, but its dense weight favors titles and callouts over long-form reading.
The font projects an assertive, upbeat tone: bold without being aggressive, and contemporary without feeling clinical. Its rounded geometry and even color give it a friendly, approachable character that still reads as decisive and impactful.
Designed to deliver maximum visual impact through a simple geometric skeleton and consistent stroke treatment. The intention appears to be a versatile, contemporary display sans that stays legible at a glance while maintaining a friendly, rounded feel.
Distinctive circular forms (notably in O/o and the numerals) reinforce the geometric theme, while letters with diagonals (K, V, W, X, Y) keep sharp, clean angles that add energy. The figures are sturdy and highly legible, matching the overall mass and visual density of the text.