Sans Normal Lymab 3 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Gotham' by Hoefler & Co., 'Orgon Plan' by Hoftype, 'Danos' and 'Ramston' by Katatrad, 'Fact' by ParaType, and 'Eastman Grotesque' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, promotions, sporty, urgent, punchy, loud, confident, impact, emphasis, motion, modern branding, display clarity, slanted, compact, blocky, rounded, heavyweight.
A heavy, slanted sans with compact proportions and broad, rounded curves. Strokes are consistently thick with minimal contrast, producing dense, high-impact letterforms. Counters are relatively tight, terminals are clean and blunt, and curves are built from smooth, circular segments that keep the texture uniform. The lowercase is sturdy and straightforward, with simple constructions and short ascenders/descenders relative to the overall boldness, while numerals follow the same rounded, compact logic for strong, even color in lines of text.
Best suited to short, high-impact settings such as headlines, poster typography, sports and event branding, and promotional messaging where strong presence is needed. It can also work for packaging callouts and labels that benefit from bold, condensed emphasis, while longer text will appear visually dense due to the tight counters and heavy weight.
The overall tone is energetic and assertive, with a forward-leaning, action-oriented feel. Its mass and slant communicate speed and emphasis, reading as contemporary and promotional rather than quiet or delicate.
Likely designed to deliver maximum impact with a fast, energetic slant while keeping forms simple and highly legible at a glance. The rounded construction and consistent stroke thickness suggest an emphasis on bold, modern display usability across branding and advertising contexts.
At display sizes it forms a very solid typographic block, with the italic angle and tight counters creating a sense of motion and density. The design’s rounded geometry keeps the boldness from feeling harsh, balancing aggression with approachability.