Sans Normal Luloj 3 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Newhouse DT' by DTP Types, 'Helvetica Now' by Monotype, 'Jindo' by Nine Font, 'Genora Sans' by Pixesia Studio, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, packaging, sporty, punchy, confident, modern, energetic, impact, motion, attention, modernity, oblique, rounded, compact counters, blunt terminals, dynamic slant.
A heavy, oblique sans with broad proportions and smoothly rounded curves. Strokes are consistently thick with minimal modulation, and terminals read as blunt, clean cut-offs rather than tapered calligraphic finishes. Counters are relatively compact, giving letters a dense, high-impact color, while the overall geometry stays friendly and circular in forms like O/C/G. Spacing appears sturdy and even, keeping the texture bold and continuous in both all-caps and mixed-case settings.
Best suited to display roles where impact matters: headlines, posters, bold brand marks, and attention-grabbing packaging. It also fits sports and event graphics well, and can be effective for short, emphatic UI labels or promo callouts when used at larger sizes.
The overall tone is assertive and energetic, with a forward-leaning stance that suggests motion and urgency. Its chunky shapes and tight counters add a strong, no-nonsense voice that feels contemporary and performance-oriented rather than delicate or formal.
The design appears intended to deliver maximum visual impact with a sense of speed, combining thick, rounded forms with an oblique posture for a modern, high-energy voice.
The slant is pronounced enough to read as intentionally dynamic, and the rounded construction prevents the weight from feeling harsh. Numerals match the letterforms in mass and presence, making the set feel visually consistent for headline use.