Serif Normal Akma 7 is a bold, wide, very high contrast, italic, normal x-height font visually similar to 'Lovelace' by Zetafonts (names referenced only for comparison).
Keywords: headlines, editorial, magazines, branding, packaging, fashion, luxury, dramatic, classic, elegance, impact, expressive italic, premium branding, editorial voice, calligraphic, swashy, sharp, bracketed, high-waisted.
A high-contrast serif with a pronounced rightward slant and a distinctly calligraphic construction. Stems and bowls alternate between thick, sculpted main strokes and hairline connections, with pointed terminals and crisp, bracketed serifs that often resolve into wedge-like finishes. The letterforms feel wide and open, with generous counters and a flowing rhythm that emphasizes diagonal stress. Uppercase shapes are elegant and slightly theatrical, while the lowercase shows energetic joins, soft entry strokes, and occasional swashy touches (notably in forms like g, y, and z). Numerals follow the same contrast-driven logic, mixing bold bodies with fine hairline details for a refined, display-forward texture.
Best suited to headlines, magazine covers, pull quotes, and brand marks where the contrast and italic cadence can be appreciated. It also works well for luxe packaging and short-form advertising copy, especially when set with generous leading and mindful kerning.
The overall tone is sophisticated and dramatic, evoking fashion publishing, luxury branding, and classic high-style typography. Its sharp highlights and sweeping italic movement give it a confident, expressive voice that reads as curated and premium rather than neutral.
The design appears intended to deliver a traditional serif foundation with heightened glamour: strong thick–thin contrast, sharpened serifs, and an energetic italic flow aimed at high-impact display typography.
At larger sizes the hairlines and sharp terminals become a defining feature, creating a sparkling texture and strong directional motion across a line. In dense settings, the pronounced contrast and slant can make spacing and word shapes feel more animated, so it benefits from careful tracking and ample line height.