Sans Normal Doraw 12 is a light, wide, low contrast, upright, tall x-height font visually similar to 'Rawson' by Latinotype (names referenced only for comparison).
Keywords: ui, editorial, branding, signage, presentations, clean, modern, neutral, friendly, minimal, neutral utility, clarity, modern system, readability, versatility, open forms, rounded, monoline, airy, geometric.
This typeface is a clean, monoline sans with open, rounded constructions and a gently geometric feel. Curves are smooth and near-circular in letters like C, O, and Q, while straight-sided forms (E, F, H, N) keep a crisp, engineered rhythm. Terminals are generally plain and unembellished, with subtle rounding in bowls and joins that helps prevent sharpness. The lowercase shows a tall x-height with compact ascenders, a single-storey a and g, and clear, open apertures in letters like c and e; overall spacing reads even and breathable in text. Numerals are straightforward and consistent with the letterforms, with simple, legible shapes and balanced proportions.
It suits interface typography, product screens, and dashboards where a clean, steady texture and clear shapes matter. The open counters and tall lowercase proportions also work well for editorial body text, marketing pages, and presentations, while the straightforward caps and numerals make it a solid option for labels, wayfinding, and general-purpose branding systems.
The overall tone is neutral and contemporary, with a calm, no-nonsense presence that still feels approachable due to the rounded geometry and open counters. It conveys clarity and restraint rather than personality-driven quirks, making it easy to pair with many visual styles.
The design appears intended as a versatile, general-purpose sans that prioritizes clarity, consistency, and a modern geometric undercurrent. Its simplified lowercase constructions and open apertures suggest a focus on dependable readability across a range of sizes and contexts.
Diagonal strokes (V, W, X, Y) are clean and stable, and round letters maintain consistent stroke weight without noticeable modulation. The design favors simplicity and regularity, producing a smooth texture in paragraphs and a tidy silhouette in all caps.