Sans Normal Kikum 2 is a regular weight, normal width, medium contrast, italic, normal x-height font.
Keywords: branding, editorial, advertising, ui text, headlines, modern, clean, airy, friendly, dynamic, add emphasis, convey motion, modernize tone, improve readability, oblique, humanist, open counters, rounded terminals, generous spacing.
This is an oblique sans with smooth, rounded construction and gently tapered joins that create a subtle calligraphic rhythm without becoming script-like. Curves are broadly elliptical with open apertures, while straight strokes stay crisp and consistent, producing a clear, contemporary texture. Uppercase forms read streamlined and slightly condensed in feel due to the slant, and the lowercase shows a single-storey a with a simple ear and a single-storey g, reinforcing a humanist, approachable voice. Figures are simple and readable, with a notably slanted 1 and rounded 0, aligning with the overall soft geometry.
It works well where a clear sans needs added momentum—brand identities, campaigns, and editorial layouts that benefit from an italic voice. The open shapes and straightforward numerals also make it suitable for interface text, short paragraphs, and data-light captions where readability and a contemporary feel are important.
The overall tone is modern and personable, combining a clean sans foundation with an energetic forward slant. It feels agile and editorial, suggesting motion and emphasis while remaining calm and legible.
The design appears intended to provide an italic sans that feels more human and fluid than a purely mechanical oblique, offering emphasis and motion while maintaining clean, everyday legibility.
The set shows a consistent italic angle across caps, lowercase, and numerals, with smooth curvature and minimal sharp corners. Spacing appears generous, contributing to an open, uncluttered line color in text.