Sans Normal Efrub 3 is a light, normal width, low contrast, italic, normal x-height font visually similar to 'Primeform Pro' and 'Turis' by Punchform and 'Mozaic' by TipoType (names referenced only for comparison).
Keywords: ui labels, branding, headlines, posters, editorial, modern, clean, friendly, dynamic, minimal, clarity, modernity, approachability, versatility, rounded, open apertures, monoline, geometric, airy.
A slanted sans with a crisp, monoline build and smooth, rounded curves. Letterforms show open apertures and generous interior counters, creating an airy rhythm in text. Terminals are clean and mostly straight-cut, with a consistent stroke weight and a slightly geometric construction that stays comfortable rather than rigid. Numerals follow the same simple, curved logic, reading clearly with modest, even proportions.
Well-suited for contemporary interface labels, brand systems, and marketing materials that need a clean but personable slanted sans. It works especially well in headlines, subheads, pull quotes, and short editorial passages where the open forms and even color maintain clarity at a range of sizes.
The overall tone feels modern and understated, with a calm clarity that still has forward motion from the slant. Rounded forms and open shapes give it an approachable, friendly voice, while the restrained detailing keeps it polished and contemporary.
The design appears intended to provide a modern, geometric-leaning sans with a gentle italic forwardness, prioritizing clarity and a smooth reading texture. Its restrained details and rounded construction suggest a versatile workhorse for contemporary communication rather than a highly expressive display style.
In the sample text, spacing and curves produce a smooth line flow, and the slant helps headings and short phrases feel energetic without becoming decorative. Round letters (like O/Q/C/G) appear cleanly circular, while diagonals and joins remain tidy and consistent, supporting a cohesive texture across mixed-case settings.