Sans Superellipse Irdi 10 is a very bold, very wide, low contrast, upright, tall x-height font.
Keywords: headlines, posters, branding, logos, packaging, playful, retro, chunky, futuristic, toy-like, display impact, friendly geometry, logo voice, retro-tech feel, rounded, soft-cornered, blocky, geometric, compact counters.
A heavy, rounded-rectangle sans with softened corners and a distinctly geometric build. Strokes are uniformly thick with low contrast, and many forms feel carved from superelliptical blocks rather than drawn with pen-like modulation. Counters are compact and often appear as small punched shapes, while joins and terminals favor flat cuts and broad curves over sharp angles. The lowercase shows a tall x-height with short ascenders/descenders, creating a dense, squat texture in words, and the overall spacing reads sturdy and even despite clearly varying character widths.
Best suited for short, high-impact settings such as headlines, posters, branding marks, and packaging where its dense shapes can read as a single confident graphic. It can also work for titles in games, entertainment, or youth-oriented design systems that benefit from a rounded, blocky tone.
The font projects a bold, friendly confidence with a playful, slightly retro-tech flavor. Its chunky silhouettes and softened geometry feel game-like and pop-culture oriented, leaning more toward fun display impact than quiet neutrality.
The design appears intended to translate the logic of rounded rectangles into a full alphabet that feels robust, approachable, and immediately recognizable. It prioritizes silhouette strength and a cohesive geometric theme over fine detail, aiming for display clarity and personality.
In text, the strong black mass and small internal openings make it most effective at larger sizes where counters and notches stay clear. Distinctive cut-ins and squared-off apertures give letters a custom, logo-like voice, especially in curves like C/G/S and rounded bowls.