Sans Normal Jekah 7 is a bold, wide, low contrast, italic, normal x-height font visually similar to 'Arupala Grotesk' by Jetsmax Studio, 'Power Grotesk' by Power Type, 'Fander' by Roman Melikhov, and 'Fixture' by Sudtipos (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, advertising, sporty, dynamic, confident, modern, punchy, impact, motion, modernize, branding, emphasis, oblique, geometric, rounded, compact, slanted terminals.
A heavy, oblique sans with broad proportions and smooth, geometric construction. Strokes are thick and largely uniform, with rounded bowls and clean, open counters that keep the letterforms legible despite the weight. The slant is consistent across uppercase, lowercase, and figures, and many terminals are cut on an angle, reinforcing a forward-leaning rhythm. Curves (C, O, S) read as sturdy and circular, while diagonals (A, K, V, W, X) are sharp and emphatic; spacing is generous enough to prevent clogging at display sizes.
This font is strongest in display contexts where impact and motion are desirable: headlines, posters, sports and fitness branding, promotional graphics, and bold packaging callouts. It can also work for short UI labels or signage when a loud, energetic voice is appropriate, but its weight and slant make it less suited to long-form reading.
The overall tone is energetic and assertive, with a distinctly kinetic, forward-moving feel. It conveys a contemporary, performance-oriented attitude—more action and impact than refinement—making it well suited to attention-grabbing messaging.
The design appears intended to deliver a fast, modern sans voice with strong presence, using a consistent oblique angle and simplified geometry to create a sense of speed and confidence. Its broad stance and sturdy curves prioritize visibility and punch in large sizes.
Figures are similarly slanted and built with the same thick, rounded geometry, helping headlines and mixed alphanumeric strings feel cohesive. The lowercase shows simple, single-storey shapes (notably the a and g) that align with the font’s streamlined, modern character.