Sans Normal Jelab 6 is a very bold, very wide, low contrast, italic, normal x-height font visually similar to 'Akzidenz-Grotesk Next' by Berthold, 'Neue Helvetica' and 'Neue Helvetica Paneuropean' by Linotype, 'Pragmatica' by ParaType, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, advertising, sporty, assertive, modern, energetic, headline, emphasis, motion, impact, branding, display, oblique, geometric, blocky, compact counters, rounded corners.
This is a heavy, oblique sans with broad proportions and a clean, geometric construction. Strokes are consistently thick with minimal modulation, and many terminals are cut on a diagonal, reinforcing the forward-leaning motion. Curves are built from smooth, rounded shapes with compact internal counters, while joins stay firm and simplified, keeping the silhouette bold and continuous. Spacing appears relatively tight for the weight, creating a dense, high-impact texture in words and lines.
Best suited to headlines and display settings where impact is the priority, such as posters, advertising, and promotional graphics. The bold, slanted shapes can work well for sports branding, event titles, and packaging where a sense of speed and strength is helpful. In extended paragraphs it will likely feel dense, but for short bursts of text it delivers strong emphasis.
The overall tone is confident and fast-moving, with a contemporary, performance-driven feel. Its slanted stance and chunky forms read as assertive and energetic, suggesting motion and emphasis rather than subtlety. The look is straightforward and practical, leaning toward a sporty, promotional voice.
The design appears intended to provide a high-impact, forward-leaning sans for attention-grabbing typography. Its simplified geometry, thick strokes, and diagonal terminals prioritize clarity at large sizes and a sense of motion in branding and promotional use.
The strongest visual signature comes from the combination of wide letterforms, a pronounced slant, and diagonally cut terminals, which together create a consistent rightward rhythm across both uppercase and lowercase. Round letters maintain sturdy, near-oval bowls, while straighter letters keep crisp, simplified geometry, supporting a clear, poster-like presence at larger sizes.