Sans Normal Lyrap 7 is a very bold, wide, medium contrast, italic, normal x-height font visually similar to 'Akzidenz-Grotesk Next' by Berthold, 'Fusion Collection' by Blaze Type, 'Approach' by Emtype Foundry, 'Jouter Sans' by Groteskly Yours, and 'Murs Gothic' by Kobuzan (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, sporty, punchy, confident, modern, energetic, impact, speed, emphasis, display, oblique, blocky, compact, industrial, high-impact.
A heavy, oblique sans with broad proportions and a compact, tightly drawn internal space. Strokes are sturdy and fairly uniform, with rounded-rectangle curves and squared terminals that keep counters open while preserving a dense, high-ink silhouette. The letters lean consistently with a forward slant, and the overall rhythm feels engineered and stable rather than calligraphic. Numerals match the letterforms in weight and stance, with bold, simple shapes designed for quick recognition.
Best suited to large-size settings where impact and momentum are the priority: headlines, posters, sports or athletic branding, attention-grabbing packaging, and short signage. It can work for brief subheads or callouts, but the dense weight and slant make it less ideal for long-form body text.
The font communicates speed and urgency with a bold, forward-leaning posture and dense, muscular forms. Its tone feels assertive and contemporary, leaning into a sports and action-oriented energy that reads as confident and no-nonsense.
The design appears intended to deliver maximum visual punch while maintaining straightforward sans construction. Its forward slant and wide stance suggest a goal of conveying motion and strength for display-driven typography.
Spacing appears intentionally tight for impact, and the slanted geometry makes horizontal strokes feel like wedges, reinforcing a sense of motion. Rounded joins soften the blockiness just enough to keep the texture cohesive in longer lines while still reading as a headline style.