Sans Normal Madov 9 is a very bold, very wide, medium contrast, italic, normal x-height font visually similar to 'Akzidenz-Grotesk Next' by Berthold, 'Murs Gothic' by Kobuzan, 'Classic Grotesque' by Monotype, 'Core Sans N' and 'Core Sans NR' by S-Core, and 'Nuber Next' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, sporty, assertive, dynamic, industrial, retro, impact, speed, attention, branding, headline strength, slanted, blocky, rounded, compact, high-impact.
A heavy, forward-slanted sans with wide proportions and rounded, compact counters. Strokes are thick and largely uniform, with soft curves at joins and terminals that keep the mass from feeling sharp. The overall construction reads as geometric and solid, with a steady baseline rhythm and simplified forms that emphasize silhouette clarity over fine detail. Numerals and capitals are especially chunky, while lowercase maintains a sturdy, upright structure despite the consistent slant.
Best suited to display settings such as headlines, posters, sports and event branding, and bold packaging where the slanted, weighty forms can convey motion and emphasis. It can also work for short UI callouts or signage when you need immediate visibility, especially in all caps or brief phrases.
The font projects speed and force: energetic, confident, and built for attention. Its bold slant and broad footprints give it a sporty, action-oriented tone, while the rounded shaping adds a friendly, approachable edge rather than an aggressive one.
The design appears intended to deliver a high-impact, motion-inflected voice: a robust sans that reads quickly, holds up under tight spacing, and maintains a cohesive, rounded-meets-blocky silhouette for branding and display typography.
The design relies on strong negative space and generous interior shapes to preserve legibility at display sizes, with a consistent oblique angle across letters and figures. Broad forms and thick strokes create strong word shapes, but the density suggests it will feel most comfortable where impact matters more than long-form reading.