Sans Superellipse Jasu 7 is a very bold, normal width, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, sports branding, packaging, signage, industrial, sporty, techy, assertive, retro, impact, geometry, branding, legibility, rounded corners, blocky, compact, squared rounds, punchy.
This typeface is built from heavy, compact strokes with rounded-rectangle construction and consistently softened corners. Curves resolve into squarish bowls and counters, giving letters like O, C, and G a superelliptical, machined feel rather than a purely circular one. Terminals are mostly blunt and flat, with minimal stroke modulation; joins are sturdy and the overall texture is dense, producing strong word shapes at display sizes. Lowercase forms are sturdy and simplified, with tight apertures and counters that stay readable despite the weight.
Best suited to large-scale applications where impact matters: headlines, posters, sports and team-style branding, bold packaging panels, and short signage or labels. It can also work for UI callouts or buttons when a strong, industrial presence is desired, but its dense texture suggests avoiding long-form body text.
The overall tone is bold and no-nonsense, projecting strength and control with a slightly retro, industrial edge. Its rounded-square geometry adds a friendly, engineered character—more “equipment label” than “humanist editorial.”
The design appears intended to deliver maximum visual punch through a unified rounded-rectangular geometry, keeping forms simple, compact, and highly consistent for emphatic display typography.
Proportions lean wide and stable with a squared-off rhythm; diagonals (as in A, V, W, X) are thick and confident, and many interior spaces are deliberately compact. Numerals match the same rounded-rectilinear logic, creating a cohesive, signage-like set.