Sans Superellipse Jasu 12 is a very bold, normal width, medium contrast, upright, normal x-height font visually similar to 'PODIUM Sharp' by Machalski and 'House Sans' by TypeUnion (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, assertive, industrial, sporty, poster-ready, no-nonsense, impact, sturdiness, clarity, branding, display, blocky, squared-round, compact, high-impact, dense.
A heavy, compact sans with a squared-round (superellipse) construction: corners are broadly rounded while stems and bowls stay firm and rectangular in feel. Counters are relatively tight, producing dense letterforms that read as solid black shapes. Terminals are blunt and largely uniform, and curves resolve into rounded-rectangle geometry rather than circular bowls. Overall spacing appears sturdy and even, favoring strong silhouettes and minimal interior detail.
Best suited to large-scale typography where impact and quick recognition matter—headlines, posters, bold editorial openers, and display lines. It also fits sports and team branding, product packaging, and wayfinding or signage where a rugged, high-contrast silhouette is beneficial. For small text or long passages, the tight counters may feel dense, so it will typically perform best at display sizes.
The tone is forceful and utilitarian, with an industrial confidence that feels at home in bold statements. Its squared rounding keeps it approachable while maintaining a tough, engineered character. The result is energetic and attention-grabbing without becoming playful or decorative.
The design appears intended to deliver maximum visual weight with a controlled, geometric voice—combining rounded-rectangle forms with blunt terminals to create sturdy, easily legible silhouettes. It prioritizes punchy presence and consistent construction across the alphabet for branding and display typography.
Uppercase forms lean monoline and monumental, while the lowercase keeps the same blocky DNA with simplified joins and compact counters. Numerals match the same stout proportions, reinforcing a consistent, sign-like rhythm across letters and figures.