Sans Superellipse Engih 7 is a bold, wide, low contrast, italic, normal x-height font.
Keywords: sports branding, esports, tech branding, product ui, posters, sporty, techy, dynamic, futuristic, confident, speed, modernity, impact, branding, precision, squared-round, oblique, rounded corners, compact counters, angular diagonals.
A slanted sans with a squared-round (superellipse) construction: bowls and counters read as rounded rectangles, while joins are crisp and clean. Strokes are heavy and even, with minimal contrast and predominantly straight stems paired with softened corners. The rhythm is wide and forward-leaning, with generous horizontal spread and compact internal counters that keep forms dense at display sizes. Diagonals are sharp and stable (notably in K, V, W, X, Y), and terminals are mostly blunt with rounded edging rather than tapered finishes.
Best suited to display applications where a strong, fast silhouette is an asset—sports and esports identities, automotive or industrial-themed branding, and technology/product marketing. It can also work for short UI labels, dashboards, and headings where a compact, high-impact oblique sans is desired, but its dense counters suggest avoiding very small sizes for long passages.
The overall tone feels fast and engineered—athletic and technical at once. Its oblique stance and squared-round geometry suggest motion, precision, and contemporary product aesthetics, leaning toward a sporty, futuristic voice rather than a neutral text personality.
The design appears aimed at delivering a modern, speed-oriented sans built from superelliptical shapes, balancing geometric rigidity with softened corners for approachability. The consistent oblique angle and wide set emphasize momentum and presence, supporting identity work and headline-driven typography.
Uppercase forms are broad and geometric, with rounded-rectangle O/Q-like shapes and a Q that uses a small, angular tail. Numerals follow the same squared-round logic, with enclosed forms staying tight and sturdy. Lowercase maintains the same forward slant and geometric simplification, producing a consistent, logo-friendly texture in words.