Sans Normal Obboy 5 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Akagi' and 'Akagi Pro' by Positype, 'Monsal Gothic' by The Northern Block, and 'Bartosh' by jpFonts (names referenced only for comparison).
Keywords: headlines, posters, packaging, logos, signage, friendly, playful, punchy, retro, chunky, impact, approachability, display clarity, retro flavor, rounded, soft corners, bulky, compact counters, high impact.
A heavy, rounded sans with compact internal counters and smoothly curved bowls. Strokes are thick and even, with softened corners and broadly proportioned letterforms that feel stable and blocky without becoming geometric-stiff. The uppercase has broad shoulders and wide curves (notably in O, Q, and C), while the lowercase keeps simple, single-storey constructions with sturdy stems and short, dense apertures. Numerals match the same chunky, rounded construction, producing a consistent, high-mass texture in text.
Best suited for display roles where maximum impact is desired: posters, bold headlines, playful branding, packaging, and short calls-to-action. It also works well for signage and large typographic compositions where its rounded mass and simple forms remain clear.
The overall tone is bold and approachable, with a slightly retro, cartoon-adjacent friendliness. Its inflated shapes and tight counters create a lively, attention-grabbing voice that reads as fun, casual, and confident rather than formal or technical.
The design appears intended to deliver a highly legible, high-impact sans with a friendly personality, using rounded, condensed counters and sturdy forms to create a confident, graphic presence in large sizes.
The dense blackness and compact openings can cause letters to knit together visually at smaller sizes, making it most comfortable when given generous spacing and used above body-text sizes. Round letters and diagonals (like S, a, and y) show a subtly softened, hand-cut feel that keeps the rhythm from looking rigid.