Sans Superellipse Sidug 7 is a bold, narrow, high contrast, upright, short x-height font.
Keywords: headlines, posters, branding, packaging, signage, industrial, editorial, authoritative, retro, punchy, space saving, impact, display texture, industrial voice, retro edge, condensed, vertical stress, ink-trap feel, closed apertures, flat terminals.
A condensed, high-impact sans with tall proportions and a pronounced thick–thin rhythm. Many strokes finish in flat, squared terminals, while curves are built from rounded-rectangle geometry that keeps bowls compact and upright. Counters are relatively small and apertures tend to be closed, giving letters like C, S, and e a dense, poster-ready color. The lowercase shows a short x-height with prominent ascenders and sturdy, compact bowls; the numerals are similarly tight and weighty, with a distinctly narrow, vertical stance.
Best suited to headlines, posters, and bold titling where a compressed width saves space while maintaining strong presence. It can work well for branding and packaging that benefit from an industrial/editorial voice, and for signage or labels where a tall, condensed silhouette helps with quick recognition at a distance.
The overall tone is assertive and utilitarian, with a slightly vintage, printed feel. Its compressed stance and dense interiors read as serious and commanding, suited to messages that need to land quickly and loudly. The rounded-rectangle curves soften the mood just enough to feel designed rather than purely mechanical.
The design appears intended to deliver maximum impact in limited horizontal space, pairing condensed proportions with a stylized thick–thin construction. Its rounded-rectangle curve language and compact counters aim for a distinctive display texture that reads as modern-industrial with a subtle retro print sensibility.
In text, the font creates a strong vertical cadence with minimal horizontal spread, which can make spacing feel tight and emphatic. The heavy joins and compact counters suggest it will hold up best at larger sizes where the internal shapes have room to breathe. The differentiated forms in the sample (notably the narrow caps and stout lowercase) reinforce a display-first personality.