Sans Normal Bodup 7 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Ricardo' by Bureau Roffa, 'CF Asty' by Fonts.GR, and 'Santral' by Taner Ardali (names referenced only for comparison).
Keywords: branding, packaging, posters, headlines, kids content, friendly, playful, approachable, soft, modern, approachability, friendliness, clarity, modernity, rounded, monoline, bulbous, open apertures, generous spacing.
A rounded, monoline sans with soft terminals and smoothly modeled curves that keep strokes even and friendly. Counters are large and mostly open, with broad bowls in letters like B, D, O, P, and R and a single‑storey “a” and “g” that lean toward a casual, geometric construction. The uppercase shows simplified, circular C/G forms and compact, rounded joins; the lowercase maintains a steady rhythm with slightly chunky proportions and clear, uncluttered shapes. Numerals follow the same rounded logic, with ample curves and minimal sharp angles, producing a cohesive, approachable texture in text.
Well suited to branding and packaging that benefits from an upbeat, friendly tone, as well as posters, social graphics, and other headline-forward layouts. It can also work effectively for short UI labels or educational/kids-oriented materials where clarity and warmth are priorities.
The overall tone is warm and easygoing, with a mild, playful character that feels inviting rather than technical. Its rounded geometry reads as contemporary and human, lending a lighthearted voice without becoming novelty.
The design appears intended to deliver a modern rounded sans that balances geometric simplicity with a personable, casual feel. It prioritizes soft shapes and open counters to stay readable while projecting an approachable, upbeat personality.
Several diagonals (notably in K, V, W, X, Y) are softened and slightly irregular in feel compared with the strictly circular letters, which adds a hand-friendly charm while remaining clean and consistent. The dot on “i/j” is round and prominent, reinforcing the soft, approachable theme.