Sans Superellipse Gudej 3 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Rigid Square' by Dharma Type, 'Forza' by Hoefler & Co., 'Logik' by Monotype, 'Neue Alter' by OzType., and 'Founder' by Serebryakov (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, signage, modern, industrial, confident, utilitarian, friendly, impact, modernity, clarity, robustness, space efficiency, rounded corners, squared curves, compact, sturdy, clean.
A heavy, compact sans with squared-round (superellipse) curves and consistently softened corners. Counters are relatively small and apertures are fairly closed, giving the letters a dense, sturdy texture in lines of text. Straight strokes are clean and uniform, while round forms (C, O, G, Q, 0) feel more like rounded rectangles than perfect circles. Terminals are mostly blunt, and joins stay crisp without noticeable flare or calligraphic modulation.
Best suited to display and short-to-medium text where impact and solidity are desired—headlines, brand wordmarks, packaging, UI labels, and signage. Its dense rhythm and tight counters help it hold up at large sizes and in high-contrast reproduction, while the rounded geometry keeps it approachable in modern product and tech contexts.
The overall tone is confident and practical, with a contemporary industrial edge softened by rounded geometry. It reads as straightforward and functional rather than expressive or decorative, projecting stability and clarity. The squircle-like curves add a friendly, tech-forward feel without becoming playful.
The design appears intended to deliver a strong, contemporary sans voice built from superellipse geometry—prioritizing bold presence, compact economy of space, and consistent rounded-corner construction. It aims to balance an industrial, no-nonsense texture with a softened, modern feel suitable for brand-forward applications.
Uppercase shapes are wide and blocky with strong presence; the lowercase maintains a simple, workmanlike construction. The figures are similarly compact and robust, with the 0 closely matching the letterforms’ rounded-rectangle logic. The Q uses a clear, vertical-ish tail treatment that keeps the silhouette tidy and grid-aligned.