Sans Normal Dirav 11 is a light, normal width, low contrast, upright, normal x-height font.
Keywords: ui text, branding, editorial, packaging, posters, friendly, modern, casual, approachable, clean, warm neutrality, everyday readability, contemporary friendliness, softened modernism, humanist, calligraphic, soft, open, lively.
A rounded sans with softly modeled strokes and subtly tapered terminals that give the shapes a gently calligraphic feel. Curves are open and slightly asymmetric in places, with a relaxed, hand-drawn rhythm rather than strict geometric construction. Counters are generous and the joins stay smooth, while punctuation and figures follow the same airy, understated modulation for an even overall texture in text.
Works well for interfaces and product copy where a clean sans is needed but a colder, purely geometric feel would be too stark. It can support branding, packaging, and lifestyle/editorial typography that benefits from an approachable voice, and it scales nicely to larger sizes for headlines and posters while remaining legible in paragraphs.
The tone is warm and personable, balancing contemporary simplicity with a hint of informal handwriting. It reads as friendly and conversational, avoiding rigidity and projecting an easy, everyday character.
The design appears intended to provide a versatile everyday sans with softened, humanist details—keeping familiar proportions and clear letterforms while introducing gentle stroke shaping for warmth and personality.
Many letters show lightly flared or angled stroke endings, creating a mild brush-pen impression without becoming decorative. The numerals are straightforward and readable, and the sample text maintains an even color with a pleasantly loose flow.