Sans Normal Amkap 12 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Avenir', 'Avenir Next', 'Avenir Next Arabic', 'Avenir Next Cyrillic', 'Avenir Next Georgian', 'Avenir Next Hebrew', 'Avenir Next Paneuropean', 'Avenir Next Thai', and 'Avenir Next World' by Linotype (names referenced only for comparison).
Keywords: ui text, editorial, signage, presentations, branding, clean, modern, neutral, friendly, clarity, versatility, modernity, systematic, geometric, rounded, monoline, open apertures, high legibility.
A clean sans with largely geometric construction and monoline strokes. Round letters lean on near-circular bowls and smooth curves, while straighter forms keep crisp terminals and consistent stroke endings. Proportions are balanced with generous counters and open apertures, giving the text an even, steady rhythm. The lowercase shows simple, compact forms with a single-storey "a" and "g", and the numerals follow the same straightforward, contemporary shapes for cohesive texture in running text.
Well-suited to interfaces, product copy, and general-purpose editorial layouts where clarity at a range of sizes is important. The even stroke behavior and open counters make it a strong choice for signage, infographics, and presentations. Its neutral geometry also works effectively in modern branding systems that need a consistent, unfussy typographic voice.
The overall tone is neutral and contemporary, aiming for clarity rather than personality. Its rounded geometry adds a mild friendliness, while the restrained detailing keeps it professional and matter-of-fact. It reads as a dependable, modern UI/brand workhorse with a calm presence.
The design appears intended to provide a modern, highly legible sans built from simple geometric forms, prioritizing clarity and consistency. It aims to produce an even text texture and predictable letterforms that behave reliably across common communication contexts.
Capitals appear sturdy and well-centered, with wide, smooth curves in C/G/O/Q and a clean diagonal structure in A/V/W/X/Y. The sample text shows consistent spacing and an even color across lines, supporting both short headlines and longer paragraphs without visual noise.