Sans Normal Alrij 10 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'Actay' by Arodora Type and 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: ui text, branding, signage, headlines, packaging, clean, modern, friendly, neutral, technical, legibility, versatility, modernity, clarity, system design, rounded, open apertures, monolinear, geometric, crisp terminals.
A clean, monolinear sans with a geometric backbone and softly rounded curves. Strokes maintain consistent thickness, with smooth circular bowls and minimal modulation. Terminals are crisp and largely squared-off, while counters stay open and generous for clarity. Uppercase forms are straightforward and evenly proportioned; lowercase shows single-storey a and g with a compact, functional rhythm. Figures are simple and highly legible, with round 0 and balanced, stable shapes across the set.
Well-suited for interface typography, product branding, and wayfinding where clarity and consistency matter. Its rounded geometry and open counters also make it effective for headlines, short paragraphs, and packaging systems that need a modern, friendly voice.
The overall tone is modern and approachable, combining a neutral, utilitarian structure with gentle roundness. It reads as calm and straightforward rather than expressive, lending a contemporary, tech-adjacent feel without becoming cold or overly clinical.
The design intent appears to prioritize contemporary neutrality and high legibility through simple geometry, consistent stroke weight, and open forms. It aims to serve as a versatile workhorse sans that stays unobtrusive while remaining visually polished.
Spacing appears even and controlled in text, supporting smooth horizontal flow at larger display sizes and comfortable reading in short blocks. Curved letters (C, G, O, Q) feel especially consistent, reinforcing the font’s geometric coherence.