Sans Normal Apluv 12 is a regular weight, wide, monoline, upright, normal x-height font.
Keywords: ui text, wayfinding, branding, headlines, posters, modern, clean, neutral, friendly, technical, versatility, clarity, modernization, neutral voice, geometric simplicity, geometric, rounded, open counters, high legibility, crisp.
A clean, geometric sans with round, near-circular bowls and smooth, continuous curves paired with straight, squared-off terminals. Strokes remain even and consistent, producing a crisp, monoline rhythm. Counters are open and generously sized, with broadly proportioned capitals and clear lowercase construction; the single-storey “a” and “g” reinforce a contemporary, simplified skeleton. Numerals follow the same circular logic (notably 0/6/8/9), keeping forms steady and highly legible at display sizes.
This font suits user interfaces, product branding, and signage where clarity and a contemporary look are priorities. Its broad, geometric shapes make it effective for headlines and short blocks of copy, and it remains readable in mixed-case settings such as labels, navigation, and marketing layouts.
The overall tone is modern and neutral with a slight friendliness from the rounded geometry. It reads as confident and straightforward—more contemporary and utilitarian than expressive—making it feel at home in clean interfaces and minimal branding.
The design intention appears to be a versatile, modern sans that balances geometric precision with approachable roundness. It prioritizes clarity, consistency, and straightforward forms that reproduce cleanly across digital and print contexts.
Diagonal forms (V, W, X, Y) are sharp and structurally direct, while round letters (C, G, O, Q) emphasize smooth circularity; the Q’s short tail adds a distinct but restrained signature. Spacing appears comfortable and consistent in the text sample, supporting clear word shapes without looking airy.