Sans Normal Omkeh 21 is a bold, wide, low contrast, upright, tall x-height font visually similar to 'BB Casual Pro' by Bold Studio, 'Neufile Grotesk' by Halbfett, 'Makking' by Sryga, and 'Nomina' by Tokotype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, modern, friendly, direct, punchy, impact, clarity, modernity, legibility, neutrality, geometric, rounded, clean, sturdy, open.
A heavy, geometric sans with broad proportions and a large x-height. Letterforms are built from simple, rounded shapes with smooth curves and minimal stroke modulation, giving the design a solid, even texture. Counters are generally open and generous for the weight, and terminals tend to be clean and straight rather than tapered. Spacing reads stable and contemporary, supporting dense setting without feeling cramped.
Best used where strong impact and quick recognition matter: headlines, posters, brand wordmarks, packaging, and wayfinding or signage. It can also work for short UI labels and display-heavy editorial moments, where the large x-height and open forms help keep text clear at a glance.
The overall tone is confident and straightforward, with a friendly neutrality created by the rounded geometry and consistent weight. Its large shapes and strong presence feel modern and utilitarian rather than delicate or expressive, making it suited to attention-forward typography.
The design appears intended to provide a contemporary, no-nonsense sans that stays highly legible while delivering substantial visual weight. Its geometry and even color suggest a focus on clarity, consistency, and strong typographic presence across mixed-case text and numerals.
The uppercase set looks especially blocky and emphatic, while the lowercase maintains clear, simple silhouettes that hold up well at larger sizes. Numerals match the same robust, geometric construction, contributing to a cohesive, signage-like rhythm in mixed text.