Sans Normal Madih 3 is a very bold, very wide, low contrast, italic, normal x-height font visually similar to 'Dexa Pro' by Artegra, 'Neue Helvetica' and 'Neue Helvetica Paneuropean' by Linotype, 'Otoiwo Grotesk' by Pepper Type, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: sports branding, posters, headlines, apparel, packaging, athletic, assertive, energetic, modern, punchy, impact, speed, headline, branding, emphasis, oblique, blocky, compact, rounded, slanted.
A heavy, oblique sans with broad proportions and compact inner counters. Strokes are monolinear with softly rounded curves, while many joins and terminals resolve into angled, sheared cuts that reinforce the forward slant. The geometry mixes round bowls (O/C/G) with squared-off, blocky structure (E/F/T), creating a sturdy rhythm and strong silhouette. Spacing appears tight-to-moderate for such a wide design, helping large text feel dense and impactful.
Best suited to large-size applications where impact is the priority: sports identities, event posters, retail signage, and bold packaging. It can also work for short UI labels or callouts when a strong, energetic emphasis is desired, but the dense counters suggest avoiding long passages of small text.
The overall tone is forceful and fast, with a sporty, action-oriented attitude. The italicized, carved terminals and wide stance give it a loud, attention-grabbing presence suited to confident, extroverted messaging.
This design appears intended as a high-impact display sans that combines wide, rounded letterforms with an aggressive oblique stance. The goal is to deliver instant emphasis and motion, balancing friendly curves with sharp, angled finishing to project strength and speed.
Uppercase forms read especially dominant, with simplified, high-mass shapes and small apertures that emphasize weight over delicacy. Numerals match the same slanted, chunky construction, keeping the set visually consistent in headlines.