Sans Normal Lamav 3 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'AG Book W1G' by Berthold, 'RF Dewi' by Russian Fonts, 'Ordina' by Schriftlabor, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, branding, sportswear, posters, packaging, sporty, confident, punchy, modern, energetic, impact, emphasis, motion, display, slanted, rounded, soft corners, chunky, compact.
This typeface is a heavy, right-slanted sans with broad, rounded forms and tightly controlled counters. Strokes are uniformly thick with minimal modulation, and terminals are clean and blunt, giving letters a solid, compact feel. Curves in C, G, O, and Q read as smooth ellipses, while diagonals in A, K, V, W, X, Y, and Z are sturdy and consistent. Lowercase shapes stay simple and geometric, with a single-storey a and g and short, sturdy ascenders and descenders; figures are similarly robust and rounded, designed to hold their shape at display sizes.
It performs best in short, prominent settings such as headlines, brand marks, product names, and promotional copy where weight and slant can communicate urgency and strength. It can also work well on packaging and signage that needs high visual impact and quick readability at a distance.
The overall tone is assertive and fast-moving, with a forward-leaning stance that suggests motion and impact. Its thick, rounded construction feels contemporary and approachable rather than sharp or technical, making it suitable for attention-grabbing, high-energy messaging.
The design appears intended to deliver a bold, forward-leaning voice with friendly geometry—combining a sense of motion with sturdy, simplified letterforms that reproduce reliably in large-scale applications.
Spacing appears on the tight side in the sample text, which increases density and emphasizes the font’s blocky rhythm. The italic angle is consistent across uppercase, lowercase, and numerals, helping lines of text feel cohesive and directional.