Slab Normal Werow 2 is a regular weight, very wide, medium contrast, upright, normal x-height font.
Keywords: editorial, text, headlines, branding, packaging, sturdy, classic, bookish, authoritative, practical, readability, versatility, solid presence, classic tone, workhorse use, slab serif, bracketed, open counters, rounded terminals, robust serifs.
This typeface is a robust slab serif with generous proportions and a steady, even rhythm. Serifs are heavy and mostly bracketed, with softened joins that keep the shapes from feeling overly mechanical. Strokes show moderate contrast with rounded transitions, and many terminals have a subtly bulbous, ink-trap-like rounding that adds warmth. Counters are open and the spacing is comfortable, helping the alphabet read clearly in both capitals and lowercase.
It works well for editorial typography, long-form reading, and utilitarian text where a firm slab-serif presence is desired. The wide, sturdy forms also suit headlines, signage, and branding or packaging that benefit from a classic, dependable tone.
The overall tone feels dependable and traditional, with a friendly solidity rather than sharp severity. Its wide stance and bold slab details convey confidence and authority while staying approachable for general reading.
The design appears intended as a plainspoken, workhorse slab serif: strong enough to anchor headings, yet even and open enough to remain readable in continuous text. Its softened serifs and rounded details suggest an aim for warmth and practicality rather than strict geometric rigidity.
In the sample text, the letterforms maintain clarity at larger paragraph sizes, with a stable baseline and consistent weight distribution. Rounded punctuation and the softly finished serifs contribute to a smooth texture across lines, while the numerals match the same sturdy, classic voice.