Slab Rounded Popi 2 is a regular weight, very wide, medium contrast, upright, normal x-height font.
Keywords: body text, editorial, packaging, branding, children’s books, friendly, retro, approachable, sturdy, warm, soften slab, increase approachability, text readability, retro warmth, rounded serifs, soft corners, bookish, open counters, generous spacing.
A rounded slab serif with sturdy, bracketed-looking serifs and consistently softened terminals throughout. Strokes are fairly even with gentle modulation, and the forms lean on broad proportions and open counters that keep characters legible at text sizes. Curves are smooth and slightly bouncy, while joins and corners are blunted rather than sharp, giving the design a calm, cushioned texture. The lowercase is simple and readable, and the numerals share the same rounded, robust construction for a cohesive rhythm.
Well-suited to comfortable reading in editorial layouts, book interiors, and longer-form paragraphs where a warm slab serif voice is desired. Its rounded serifs and broad proportions also work effectively for packaging, labels, and brand systems that want a sturdy, personable tone. It can serve headings as well, especially when a friendly, retro-leaning serif presence is needed.
The overall tone is friendly and reassuring, combining a classic serif structure with a softened, approachable finish. It suggests a retro, print-oriented sensibility—more welcoming than formal—while still feeling dependable and composed.
The design appears intended to blend the solidity and clarity of a slab serif with softened terminals for a more approachable, contemporary feel. It prioritizes readability and consistency while adding warmth through rounded details and generous proportions.
In running text the generous widths and rounded details create a relaxed pace and a slightly playful warmth without tipping into novelty. The punctuation and basic figures match the letterforms closely, supporting a consistent typographic color across mixed content.