Slab Rounded Pojy 9 is a regular weight, very wide, medium contrast, upright, normal x-height font.
Keywords: packaging, posters, headlines, editorial, branding, friendly, retro, bookish, approachable, soft-spoken, softened slab, retro warmth, friendly clarity, sturdy readability, rounded, slab-serif, soft serifs, generous, open counters.
A rounded slab-serif with broad proportions, sturdy stems, and softly modeled serifs that feel more cushioned than sharp. Curves are smooth and full, with open counters and a calm, steady rhythm; joins and terminals tend toward rounded endings rather than crisp cutoffs. Uppercase forms are wide and evenly weighted, while the lowercase maintains a readable, text-forward texture with clear ascenders/descenders and a single-storey “g”. Numerals are similarly wide and sturdy, matching the letterforms’ soft slab detailing for a consistent color across mixed content.
Well-suited to packaging and branding that wants a friendly, heritage-leaning feel, as well as posters and headlines where broad letterforms can carry presence without aggression. It also works for editorial pull quotes and short passages where a softer slab-serif texture can add character while keeping readability.
The overall tone is warm and approachable, with a nostalgic, print-era friendliness that reads as dependable rather than formal. Its soft slab details give it a personable, slightly playful voice while still feeling grounded and legible.
Likely intended to blend the solidity of a slab serif with softened, rounded finishing, creating a wide, inviting face that feels both sturdy and personable. The consistent treatment across letters and figures suggests a focus on cohesive display-to-text usage in brand and editorial contexts.
The design favors horizontal presence and stability, with pronounced slab cues that remain rounded at the corners. In paragraph settings the texture stays even and calm, with ample interior space that helps maintain clarity at larger text sizes.