Sans Normal Nobom 12 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'BR Firma' and 'BR Segma' by Brink, 'FF Mark' and 'FF Mark Paneuropean' by FontFont, 'CF Asty' by Fonts.GR, 'Cabira' by Hurufatfont, 'Polin Sans' by Machalski, and 'Gilmer' by Piotr Łapa (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, bold, modern, playful, confident, impact, approachability, clarity, modern branding, rounded, geometric, soft, sturdy, high impact.
A heavy, rounded sans with geometric construction and softened corners throughout. Curves are broad and even, with large counters and minimal stroke modulation, giving the forms a solid, uniform color. Proportions feel generously wide with open apertures and clear, simple joins; terminals are mostly blunt rather than tapered. The lowercase shows single-storey forms (notably a and g) and the numerals are robust and highly legible, with round bowls and straightforward, blocky structure.
Best suited for high-impact headlines and short-form copy where its rounded heft can carry personality—such as posters, retail signage, packaging, brand marks, and social graphics. It can also work for subheads and pull quotes at larger sizes where clarity and a friendly tone are desired.
The overall tone is warm and approachable while still feeling assertive and contemporary. Its smooth geometry and weighty silhouettes give it a cheerful, poster-ready energy that reads as modern and accessible rather than technical or formal.
This design appears intended as a contemporary display sans that combines geometric roundness with substantial weight for immediate legibility and emphasis. The softened shapes and open counters suggest an aim toward approachability and broad, mainstream usability in branding and promotional contexts.
Spacing appears comfortable for a display style, producing a strong, even texture in paragraphs at large sizes. The round forms (O/C/G/0) and wide bowls dominate the rhythm, while diagonals (A/V/W/X) stay crisp and stable, reinforcing a clean, confident presence.