Sans Normal Apgim 11 is a regular weight, wide, low contrast, upright, tall x-height font visually similar to 'Graphie' by Dharma Type and 'Garnison' by OzType. (names referenced only for comparison).
Keywords: ui, branding, signage, editorial, data, clean, modern, friendly, neutral, technical, clarity, versatility, contemporary tone, screen readability, system typography, geometric, rounded, open counters, monoline, even rhythm.
A geometric, monoline sans with round bowls and smooth, continuous curves paired with straight-sided stems. Proportions lean broad and spacious, with open apertures and generous counters that keep the texture airy at display and text sizes. Terminals are clean and largely flat, while joins stay crisp without adding calligraphic modulation. The lowercase shows a tall x-height and simple, sturdy constructions that prioritize clarity over characterful quirks.
Well-suited to UI and product typography where open counters and broad proportions support quick scanning. It also fits contemporary branding and packaging that want a clean, geometric tone, and it should hold up in signage and wayfinding due to its straightforward forms. The stable numerals make it a practical choice for dashboards, labels, and general data-forward layouts.
The overall tone is modern and approachable, with a calm neutrality that feels at home in contemporary interfaces and brand systems. Its rounded geometry reads friendly rather than severe, while the even rhythm and open forms add a practical, straightforward voice.
The design appears aimed at delivering a modern geometric sans that balances friendliness with functional legibility. By keeping strokes uniform and forms open, it emphasizes consistency and clarity across headings and continuous text.
Round characters like C, O, and G read very circular, giving the family a distinctly geometric backbone. Numerals appear similarly constructed—simple and sturdy with consistent stroke thickness—supporting clear data presentation. The overall spacing and letterfit appear comfortable, contributing to an uncluttered line color in the sample text.