Sans Normal Pabaz 2 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Cadmium' by AVP, 'Nicky Sans' by Digitype Studio, 'Noah' by Fontfabric, 'CF Asty' by Fonts.GR, 'Chesna Grotesk' by Horizon Type, and 'Goldplay' by Latinotype (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, signage, friendly, confident, playful, modern, approachable, impact, approachability, clarity, modern branding, display strength, rounded, chunky, soft corners, geometric, compact apertures.
A heavy, rounded sans with thick, even stroke weight and generously curved joins. Forms lean toward geometric construction—counters are near-circular and terminals are smoothly finished—while some letters show slightly tightened apertures (notably in C, S, and G) that keep the silhouette compact. Uppercase shapes are broad and stable, with simple, sturdy diagonals in A, V, W, X, and Y and a clean, blocky E/F/T structure. The lowercase is similarly robust, using single-storey a and g and large, soft bowls that maintain strong color in text.
Best suited for headlines and short text in branding, packaging, posters, and signage where a bold, approachable voice is needed. It also works well for prominent numerals in labels, price points, and UI callouts, especially at medium-to-large sizes.
The overall tone is bold and personable rather than technical, combining geometric clarity with soft rounding. Its weight and rounded construction give it a friendly, contemporary feel that reads as confident and energetic at a glance.
The design appears intended to deliver maximum impact with friendly, rounded geometry—prioritizing strong presence, simple silhouettes, and consistent rhythm for display typography.
Round glyphs (O, o, 0, 8, 9) appear especially strong and uniform, producing an assertive texture in paragraphs. The numerals are hefty and highly graphic, suited to prominent display use where shape recognition relies on large counters and clear curves.