Sans Normal Peben 4 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Cadmium' by AVP, 'Myriad' by Adobe, and 'Inter Sans' by Latinotype (names referenced only for comparison).
Keywords: headlines, posters, packaging, logos, signage, friendly, confident, playful, approachable, bold, impact, approachability, modern branding, readability, playful tone, rounded, soft, chunky, geometric, high-impact.
A heavy, rounded sans with compact proportions and broadly circular bowls. Strokes are uniform and sturdy, with smooth curve-to-stem joins and largely closed apertures that keep counters tight and punchy. Terminals are clean and squared-off rather than tapered, and the overall rhythm is steady and dense, optimized for strong silhouette and legibility at larger sizes. Numerals follow the same robust, rounded construction for a cohesive, billboard-like presence.
Best suited for headlines, posters, packaging, and branding where a strong, rounded voice is desired. It can work well for signage and short UI or marketing callouts, especially when set with generous spacing to keep dense shapes from clumping at smaller sizes.
The overall tone is friendly and modern, with a playful softness that avoids feeling harsh despite the weight. It reads as confident and upbeat—suited to messaging that wants to feel approachable while still commanding attention.
The design appears intended to deliver a high-impact sans with softened geometry—combining a solid, attention-grabbing weight with rounded forms that keep the personality warm and accessible.
Round letters like O, C, and G feel notably full and geometric, while diagonals (V, W, X, Y) remain thick and stable, reinforcing an even texture in all-caps. The lowercase maintains the same chunky friendliness, with simple, single-storey forms where visible and compact counters that emphasize impact over delicacy.