Sans Normal Lakew 14 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Brutalista' and 'Pais' by Latinotype, 'Konstanz' by W Type Foundry, and 'Berka' by Wahyu and Sani Co. (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, energetic, confident, modern, punchy, impact, speed, modernity, brand presence, display focus, oblique, rounded, chunky, compact, geometric.
A heavy, oblique sans with broad proportions and rounded, geometric construction. Strokes are thick and even, with soft corners and smoothly curved bowls that keep counters open despite the weight. The italic angle is consistent across capitals and lowercase, producing a forward-leaning rhythm and a compact, forceful texture in text. Numerals match the letterforms with sturdy shapes and simplified terminals for strong, uniform color.
Best suited to headlines and short bursts of copy where impact and momentum matter, such as posters, sports and fitness branding, product packaging, and bold web hero text. The strong, rounded forms also work well for badges, labels, and logo wordmarks that need a modern, energetic voice.
The overall tone is bold and assertive, with a fast, forward-leaning attitude. Its chunky geometry and smooth curves feel contemporary and sporty, projecting confidence and immediacy rather than delicacy or formality.
The design appears intended to deliver maximum visual punch with a streamlined, geometric sans structure, combining a strong slant and rounded forms to create a dynamic, contemporary display voice.
Spacing appears tight and efficient, which reinforces a dense headline color. The design relies on clean, rounded geometry over sharp detailing, making it read as friendly and robust at display sizes.