Sans Normal Lulah 2 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Siro' by Dharma Type, 'Famiar' by Mans Greback, 'Mundo Sans' by Monotype, 'Quodlibet Sans' by Signature Type Foundry, 'Monsal Gothic' by The Northern Block, and 'Kappa' by W Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, playful, punchy, sporty, friendly, retro, impact, energy, approachability, display, chunky, rounded, jaunty, compact, energetic.
A heavy, forward-slanted sans with broad proportions and rounded geometry. Strokes are consistently thick with smooth joins and softly curved corners, giving letters a sturdy, inflated feel rather than a sharp, technical one. The design shows subtle width variation across glyphs, with generous counters in round letters and compact, blocky forms in straight-sided characters; terminals are clean and unadorned, keeping the overall texture bold and cohesive.
Best suited to display settings where a bold, energetic presence is desired, such as headlines, posters, and brand marks. It can work well on packaging and promotional graphics where rounded, friendly shapes need to hold up at large sizes and maintain strong visual impact.
The overall tone is upbeat and attention-grabbing, with a lively slant and bouncy curves that feel sporty and approachable. Its weight and rounded shapes create a confident, friendly voice suited to energetic, informal communication.
The design appears intended to deliver maximum emphasis with a friendly, contemporary slant—combining stout, rounded construction with a dynamic forward motion. It prioritizes punch and personality over quiet neutrality, making it ideal for expressive display typography.
In text, the strong diagonal rhythm and dense black mass create a high-impact color on the page. Numerals match the letterforms’ rounded, chunky construction, maintaining a consistent, assertive presence alongside capitals and lowercase.