Sans Normal Asmef 10 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: ui text, product design, wayfinding, presentations, branding, clean, modern, neutral, friendly, functional, clarity, versatility, modern utility, neutrality, legibility, geometric, open counters, crisp, even rhythm, straight terminals.
A clean sans with largely geometric construction and smooth, circular curves balanced by straight-sided stems. Strokes are even and consistent, with open counters and generous apertures that keep letters clear at text sizes. Terminals are mostly straight and unembellished, and the overall proportions feel balanced and steady, with rounded forms (C, O, G) reading as near-circular and verticals staying crisp.
This font suits interface copy, product documentation, and general-purpose editorial text where legibility and a contemporary feel are important. Its even color and open shapes also work well for signage, dashboards, and presentation graphics, and it can support understated brand systems that need a clean, adaptable sans.
The tone is modern and neutral with a slightly friendly softness from the rounded bowls and smooth joins. It feels straightforward and dependable rather than expressive, aiming for clarity and an unobtrusive voice.
The design intention appears to be a versatile, everyday sans optimized for clarity, consistency, and broad usability. It prioritizes clean geometry and predictable letterforms to stay readable and neutral across a range of sizes and contexts.
The sample text shows stable spacing and a calm rhythm, with forms that stay distinct in dense paragraphs. Numerals appear simple and practical, matching the letterforms without drawing attention away from the text.