Sans Normal Boruv 5 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Artegra Sans' and 'Artegra Soft' by Artegra (names referenced only for comparison).
Keywords: headlines, branding, packaging, posters, signage, friendly, confident, modern, approachable, sturdy, high impact, clarity, approachability, simplicity, branding-ready, rounded, smooth, open counters, geometric, clean.
A solid, rounded sans with smooth terminals, generous curves, and an even, low-modulation stroke. Proportions skew broad with open counters and compact joins that create a strong, steady rhythm in text. The overall silhouette is clean and geometric-leaning, with rounded corners and simple construction that stays consistent across caps, lowercase, and figures.
Works well for branding, packaging, and marketing headlines where a strong, friendly tone is needed. It also suits UI labels, app headers, and signage thanks to its open shapes and consistent, sturdy letterforms. In longer passages it reads best at larger sizes where the broad proportions and heavy color can breathe.
This font projects a friendly, contemporary tone with a confident, no-nonsense presence. The soft rounding keeps it approachable, while the heavy color and broad stance make it feel assertive and attention-ready rather than delicate or formal.
The design appears intended to deliver strong readability and a bold graphic voice while avoiding harshness. By pairing broad shapes with rounded finishing, it aims to feel contemporary and inviting, suited to settings where clear, quick recognition matters.
The sample text shows an even texture with minimal sharp angles, and rounded terminals appear throughout, including on diagonals and joins. Figures follow the same smooth, robust construction, keeping the overall typographic color consistent in mixed alphanumeric settings.