Sans Normal Borik 1 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Artegra Sans' by Artegra and 'Surt' by Blaze Type (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, signage, friendly, modern, approachable, confident, playful, approachability, clarity, display impact, modern branding, rounded, soft, geometric, open counters, smooth terminals.
A heavy, rounded sans with softly squared curves and generous bowls that keep counters open even at large sizes. Strokes are monolinear with minimal modulation, and terminals are clean and gently rounded, giving the outlines a smooth, airbrushed feel rather than sharp corners. Proportions lean broad with compact apertures and sturdy joins; diagonals (as in K, V, W, X) are thick and stable, while round letters (O, C, G) read as near-circular with even weight. Lowercase forms are simple and sturdy, with a single-storey a and g and a tall, straight l; figures are similarly robust with rounded shapes and consistent stroke density.
Best suited to headlines and display sizes where its thick, rounded forms can read clearly and deliver personality. It also fits brand identities, packaging, and signage that benefit from a friendly, contemporary sans with strong presence and simple letterforms.
The overall tone is friendly and contemporary, with a soft-edged confidence that feels approachable rather than formal. Its rounded geometry adds a light, upbeat character, making it feel inviting and slightly playful while still remaining clear and workmanlike.
The font appears intended as a bold, rounded geometric sans that balances clarity with warmth. Its consistent stroke weight, simplified lowercase, and soft terminals suggest an emphasis on high-impact communication with an approachable, modern tone.
The design favors smooth curves and wide interior spaces, helping maintain legibility in bold settings. The dot on i/j is round and prominent, and punctuation in the sample text appears clean and uncomplicated, reinforcing the straightforward, modern voice.