Sans Normal Maduf 7 is a very bold, very wide, medium contrast, italic, normal x-height font visually similar to 'Dexa Pro' by Artegra, 'Akzidenz-Grotesk Next' by Berthold, 'Gltp Starion' by Glowtype, 'Prachason Neue' by Jipatype, 'Core Sans N' by S-Core, and 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: sports branding, headlines, posters, packaging, app promos, sporty, punchy, confident, dynamic, playful, impact, speed, attention, modernity, brand punch, oblique, heavyweight, rounded, blunt, compact apertures.
A heavy, oblique sans with very broad proportions and a compact, muscular build. Strokes are thick and fairly even, with rounded outer curves paired with blunt, slightly sheared terminals that reinforce the forward-leaning stance. Counters and apertures are relatively tight for the weight, giving letters like S, a, e, and s a dense, ink-rich look. The overall rhythm is energetic and chunky, with smooth circular forms in O/Q/0 and strong diagonals in N/V/W/X/Z that read cleanly at display sizes.
Best used for high-impact display work such as sports and fitness identities, event posters, punchy headlines, and bold promotional graphics. The dense counters and heavy weight favor larger sizes, where the rounded shapes and oblique momentum read as intentional and energetic.
The tone is loud, assertive, and kinetic—well-suited to messaging that wants to feel fast, strong, and contemporary. Its oblique slant and wide stance add momentum, while the rounded geometry keeps it approachable rather than severe.
The design appears intended to deliver maximum impact with a fast, forward-driving silhouette, combining rounded, geometric construction with blunt, slanted finishing to create a strong contemporary display voice.
Lowercase shows simplified, single-storey shapes (notably a and g) and bold, prominent dots on i/j, which increases clarity in short text. Numerals are similarly weighty and rounded, with an especially solid 8 and a compact, forward-leaning 2/3/5 that match the italic motion.