Sans Superellipse Rubam 3 is a regular weight, normal width, medium contrast, upright, normal x-height font.
Keywords: ui text, signage, editorial, product design, presentations, neutral, modern, technical, clean, functional, versatility, clarity, systematic, contemporary, monoline, open counters, rounded joins, crisp terminals, geometric.
A clean sans with largely monoline strokes, open counters, and a geometric construction that favors rounded-rectangle (superellipse-like) curves over pure circles. Curves and joins feel smooth and controlled, while verticals read straight and stable, giving the design an even rhythm across lines of text. Terminals are crisp and unembellished, and the overall spacing appears measured and consistent, supporting clear word shapes in continuous reading.
It suits interface copy and product UI where steady rhythm and uncluttered forms help maintain legibility. The straightforward shapes also work well for signage, wayfinding, and general editorial typography, and it holds up in presentations and brand systems that want a modern, unobtrusive sans.
The font conveys a neutral, contemporary tone with a slightly technical, engineered feel. Its calm geometry and restrained detailing keep it professional and matter-of-fact rather than expressive or decorative.
The design appears intended to deliver a versatile, contemporary sans that stays visually consistent across mixed case and numerals, with superelliptical rounding to add friendliness without sacrificing clarity. Its restrained, systematic geometry suggests a focus on dependable everyday typography for both text and display applications.
Round characters show a subtly flattened, squarish curvature that differentiates the face from purely circular geometric sans designs. Diagonals and angled forms (such as in V/W/X/Y) remain sharp and clean, balancing the softer superelliptical rounds in O/C/Q and the numerals.